About us

It dawned on me after walking out of the Apple store for the third time after buying another power cord that if Apple is not going to do something about the terrible design of their laptop power cords and the expense it cost me every time one frays, then I will.

I went home and got to work on sketching designs to solve this problem. After about a full ream of paper in the garbage during the design phase I eventually came up with what is now known as The Fray Fix.

Now it’s here for everyone to experience.


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